01 / FIND THE MOMENTStart with the thought everyone has—but nobody says.
Pull from dating mishaps, family group chats, impossible deadlines, money habits, and the tiny struggles that earn an immediate “that’s literally me.”
Hook pattern
“POV: you said you were going to save money…”
02 / SHAPE THE POSTHook fast. Land the punchline.
Keep the idea to 7–15 seconds, pair it with relevant audio, and make the opening text readable before the first swipe.
03 / PUBLISH & LEARNPost across channels. Repeat the winners.
Adapt for TikTok, Instagram Reels, and YouTube Shorts. Track what holds attention, then build the next idea from the signal.